In different contexts, time is a factor in evaluating efficiency. But perhaps the Internet is the ultimate expression of that. The process of requesting a website and waiting for it to be loaded takes milliseconds. But if something delays it a bit, three-second waiting can be a reason for clients to abandon your website.
Website owners constantly deal with the time factor. The fast resolution, high speed, up-time are permanently on their priority list. If that’s your case, too, GeoDNS can be the solution.